Can I wear my Rolex everyday? – Yes and here’s why!

After making a purchase on something as luxurious as a Rolex, you may be cautious of wearing it on a day-to-day basis. Wary thoughts of ‘wearing it out’ or using your Rolex ‘too much’ may creep in.

Yes, Rolex’s are designed for you to wear and enjoy every day. Your Rolex thrives on the kinetic energy produced by the movement of your wrist throughout the day. Rolex’s are built for durability and longevity, making it the perfect watch for everyday we.

Gold Rolex watch in box.

Keep reading this article to find out the different reasons why it is beneficial for you to wear your Rolex every day.

The Rolex investment

If you have recently bought your first Rolex, or you have just added one to your collection, you may be wondering if it is okay to wear your new timepiece on a day-to-day basis. The high price point of Rolex watches is not for no reason.

Rolex watches are known for precision, excellent quality and durability. These watches have been designed and built to last a lifetime. Daily wear and tear should be no match for you Rolex. 

Why it is worth it to wear your Rolex every day

Not only is it okay to wear your Rolex every day but it is encouraged. As I’m sure we’re all aware, Rolex’s are generally not cheap. After paying a significant amount of money for your new Rolex watch, wearing it everyday is a luxury you get to enjoy. You know you can rely on your Rolex watch to tell the date and time accurately.

Dependability is just one of the many pros of wearing your Rolex daily. The high-end, stylish nature of your Rolex is sure to go with any outfits you choose to wear. Rolex’s ability to be styled up or styled down makes for such a versatile watch that can be worn on the daily, no matter what else you are wearing.

Rolex Luxury

Having a luxurious Rolex displayed proudly on your wrist can give you a sense of pride. It may give you a little spring in your step throughout your day. The recognisable, iconic design of a Rolex is sure to turn heads.

The exceptional craftsmanship that goes into each and every Rolex ensures the longevity and durability of your timepiece. Not only is your Rolex resilient, the timekeeping accuracy is unmatched. With the correct care, and regular services, your Rolex can last you a lifetime. 

Timeless Classic

In the modern world we live in, fashion is always changing. What’s ‘in’ today may be long gone by next month. Style can be so fickle. That is the beauty of Rolex. It can hold its own even in the ever-changing world of fashion. Rolex watches are the epitome of class, success and luxury.

The Rolex brand has stood the test of time since the first Rolex watch was created in 1905. The long history of dedication and artistry connected to the brand makes it the exquisite classic we know today.

Rolex battery

Most Rolex watches don’t have a ‘battery’ as we know it. The mechanism used to power most Rolex watches is known as the Perpetual rotor. This mechanism was invented by Rolex and introduced in 1931. Essentially, the mechanism works by gathering the kinetic energy produced by the natural movement of your wrist and using that energy to power your Rolex. This is yet another reason why it is great to wear your Rolex daily!

Powering up your Rolex

If your Rolex is fresh out of its packaging, or if you have taken off your watch for more than a day or two, the absence of kinetic energy means that the Rolex will no longer tick. But don’t worry, there is a very simple fix to get your Rolex going again.

Manual winding of your Rolex will give it the kickstart it needs to work. You can manually wind your Rolex by first unscrewing the winding crown.

Once unscrewed, the crown should be turned clockwise. 25 full rotations in the clockwise direction is what Rolex recommends to get sufficient charge. It is crucial that after the manual winding has been conducted, that the winding crown is secured back into its final position. This is so the Rolex can be sealed water tight once more.

Daily wear and tear of your Rolex

Your Rolex is built to last. Daily wear can result in natural deterioration of your watch. Scratches on the crystal watch face, dirt and debris build up, water damage or damage to the internal mechanisms are all possible outcomes of daily wear. Generally, it can be resolved by a simple service from a verified Rolex retailer. It is recommended for the longevity of your watch, that your Rolex gets serviced at least every 5 years.

Resale value of your Rolex

If the resale value of your Rolex is something important to you, daily wear may need to be reconsidered to keep the Rolex in pristine condition. However if you think of your Rolex as more of a family heirloom, daily wear can make it even more precious.

For your family to have something you wore nearly every day of your life, can hold immense sentimental value. If properly cared for, it is possible for a Rolex to be passed down through generations.


Wearing your Rolex every day is not just about showcasing a luxurious timepiece; it represents a commitment to a lifestyle that values precision, craftsmanship, and enduring elegance. In conclusion, there are several compelling reasons why wearing your Rolex daily is a worthwhile practice.

First and foremost, a Rolex watch is a testament to horological excellence. Its meticulous engineering and timeless design are meant to be appreciated and enjoyed regularly, allowing you to experience the artistry of watchmaking with each passing moment.

Moreover, by donning your Rolex daily, you establish a profound connection with an object that embodies tradition and heritage, serving as a bridge between the past and present.

Furthermore, a Rolex is designed to withstand the rigors of daily wear. Its durability and resilience make it suitable for any occasion, from formal gatherings to adventurous outings, ensuring that you are never without a reliable companion on your wrist.

Additionally, by wearing your Rolex consistently, you can also appreciate its ability to keep impeccable time, a testament to its precision and accuracy.

In a world where disposable fashion often prevails, wearing your Rolex daily stands as a symbol of lasting quality and enduring style. It serves as a reminder to cherish the finer things in life and appreciate the value of time, both as it passes and as it is elegantly measured by your trusted Rolex.

Therefore, embracing the practice of daily wear is not just a choice; it’s a celebration of craftsmanship, durability, and the timeless beauty that a Rolex represents.

You may also be interested to read my other posts;

7 signs your Rolex needs a service

Is a Rolex worth it?


John has years of experience buying, selling, and collecting luxury watches. He loves classic cars and motorcycles too, and when not writing articles about watches or cars, he can be found in the workshop refurbishing old motors.

Recent Posts